Revolution in packaging and printing
When we go to the market to buy goods, the first thing to attract us is the packaging of products. The packaging can be considered as a vital part of any product. The marketing and sales of the product mainly depend on the packaging. If the packaging is good enough, then the customers will definitely buy it without any hesitation. But if the packaging is not up to the standard, then the customer will not make the decision to buy it. TheCustomBoxes have totally changed the concept of packaging and have made it more presentable. Some of the custom packaging ideas can be observed from the following video
If we go back a few years, we can easily observe that the packaging of the product was not that important. In the past, the packaging was considered to be of secondary value. But now the packaging has a major share in the marketing and sales of the products. The retail boxes can be used to make the product more valuable and attract the customers to buy it. The packaging has developed through the years and the concept for the packaging has changed. The evolution of packaging has changed many things and some of them are as follows
Visual Appearance
In the past, the visual appearance of the packaging was not given any importance. The main focus was to make the product good and the quality of the packaging was neglected. With the passage of time, the companies began to realize that the visual appearance is the key factor to attract the customers to buy the product. The custom boxes that are now used for the packaging of products are totally different from the packaging boxes used in the past. Now the packaging boxes are made with unique and innovative ideas to make them more appealing to the customers.
Targeted Audience
The revolution of packaging has totally changed the design of the packaging. In the past, the packaging was designed for everyone. But now the companies use the packaging to target a specific audience. When a specific audience is targeted, then the chances of the product being sold are doubled. For example, if you want to make products for kids, make it more colorful to attract the children. If you want to target women audience, then you should make the custom boxes more stylish than normal. These little differences can help the companies make huge profits.
Durable Packaging Design
In the past, the packaging made was not as durable as the packaging now available with products. Now, the cardboard boxes should be durable enough to keep the product safe. The protection of the product is the primary goal of the packaging and the cardboard boxes should fulfill that purpose. We always want the packaging to last a long time so that we can use it to protect the products. If the packaging of the product is not strong enough, then it will not be able to protect the product. The protection involves physical protection from any kind of damage during the transportation or shipping phase. This protection also includes protecting the product from any kind of environmental factors like dirt, moisture, etc. The packagings that have the ability to protect our stuff, then it becomes our favorite packaging box. For example, the cake boxes should be able to protect the cake inside and keep it fresh.
Environmental Factors
The major change that has occurred in the packaging of products is the consideration of environmental factors. The packaging boxes we used in the past were not environmental friendly. Those packaging boxes were the reason for increasing the waste materials on the streets. The old packaging boxes were polluting our environment. Now the companies are focusing on making the packaging for their products with the eco-friendly packaging feature. The growing awareness about saving our environment from waste pollution has made eco-friendly packaging more famous. The customers are also attracted to buy the products with the products having the eco-friendly logo on the outside. This can greatly increase the sales of the product and can help the customers in making the purchasing decision. For example, the eco-friendly cake boxes attract the customer with their eco-friendly nature.
Brand Recognition
The revolution in packaging has made the companies aware of the importance of marketing. The companies used many different methods to advertise their brand to increase the sales of their products. Those old methods were quite expensive with low success rates. But now the latest development in the packaging has given the companies the idea of using the packaging for the marketing purpose. The company that is manufacturing the product should also make the brand logo on the retail boxes. The logo of the brand on the packaging box has made it easy for the customer to recognize and remember the brand name. The logo also helps the customer in finding the product of the same brand with ease. This idea is the most advantageous idea that we have today due to advancements in the packaging industry.
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